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Search and Shopping that paid for itself fifteen times over
Search and Performance Max campaigns for an online store, built on a tight keyword architecture and a clean product feed, shown as four monthly snapshots straight from the Google Ads overview.
- Peak monthly return September 2024
- 15.73×
- August 2024 On USD 1,220 of cost
- 14.19×
- May 2025 First eleven days
- 10.98×
- Sales across the four On USD 3,144 of cost
- USD 43.7K
he brief
A small budget with no room for waste. Every dirham had to land on a query that already wanted the product, which puts the work in the keyword architecture and the feed rather than in bidding tricks.
What I did
- Built the account around tight, intent-matched keyword groups instead of broad catch-alls.
- Cleaned the product feed so Shopping and Performance Max had accurate titles, categories and availability to work with.
- Let Performance Max carry the long tail while Search held the high-intent head terms.
- Read the account monthly on conversion value per cost, which is the column these snapshots are sorted on.
The report behind it
Taken from the platform exactly as exported. Click any report to open it full size.
The numbers
| Period | Cost | Purchases | Sales value | Conv. value / cost |
|---|---|---|---|---|
| 1–31 Aug 2024 | $1,220 | 207.6 | $17,300 | 14.19 |
| 1–30 Sep 2024 | $1,260 | 210.0 | $19,800 | 15.73 |
| 1–31 Dec 2024 | $198 | 60.0 | $1,500 | 7.58 |
| 1–11 May 2025 | $466 | 43.4 | $5,120 | 10.98 |
Purchase counts are fractional where Google attributes partial conversions. Sales values appear rounded in the platform overview.
What it means
Four snapshots rather than one, because a single good month proves nothing. The account held a double-digit return in three of the four, and the weakest month is the one where spend was pulled back hardest.