Sameera Rajapakshe
Full Stack Digital Marketer

Hey,I'm SameeraRajapakshe

Performance marketer., media buyer., campaign architect., creative strategist.

I plan, produce and scale paid campaigns across Meta, Google, TikTok, LinkedIn and programmatic, and I engineer the whole conversion journey behind them, from the first three seconds of a hook to the closed deal in the CRM.

Book a discovery call
See the results
Sameera Rajapakshe

USD4.5Mn+

Ad spend managed

USD47.1Mn+

Closed deal value

  • MBA (UK)
  • ACIM (UK)
  • PgDip.M (UK)
  • AMSLIM (SL)
  • CLSSWB
  • BM (Hons) in Marketing – First Class (Horizon Campus – SL)

  • USD4.5Mn+

    Ad spend managed

    Meta, TikTok, Google & programmatic

  • USD47.1Mn+

    Closed deal value

    From direct leads generated across brands

  • 5,364+

    Leads generated

    One Meta account · USD 11.91 avg. cost per lead

  • 15.73×

    Peak Google Ads ROAS

    E-commerce

02About

A full-stack approach to performance

Sameera Rajapakshe

Over the years I’ve worked with brands across e-commerce, real estate, higher education, SaaS and service businesses, from single-founder stores to full media productions for Fortune 500 clients, and managed USD 4.5M in ad spend across Meta, TikTok, Google and programmatic.

I scale brands through a full-stack performance approach. I don’t just manage ad spend; I engineer the entire conversion journey, from the creative that earns attention to the CRM stage where a lead becomes revenue.

Media buying is a commodity. Creative is the variable of success.

So I use data to inform creative strategy, and creative to drive down acquisition costs. Deep technical control of Meta, TikTok and Google Ads, combined with hands-on creative direction, is what turns attention into measurable revenue.

Here is how I can help you

Five outcomes I am hired for, and the ones every engagement is measured against.

  1. 01

    Generate sales-qualified leads at a lower cost

  2. 02

    Scale e-commerce revenue profitably

  3. 03

    Lift conversion rates with data-driven insight

  4. 04

    Build high-performing, full-funnel marketing systems

  5. 05

    Direct creative, photography and video that stops the scroll

03Expertise

Four disciplines, one funnel

Creative, media, measurement and retention are run as one system, because a cheap click is worthless if the page, the follow-up or the tracking lets it go.

    • Creative strategy. Angles, hooks and messaging frameworks derived from audience research.

    • Direct-response design. High-converting UGC video scripts, static ad frameworks and motion graphics.

    • Modular testing. Hooks, bodies and CTAs tested separately to find winning combinations scientifically.

    • Content briefing. Creators and designers directed to produce social-first assets.

04Results

Selected results, straight from the accounts

Six cases from live ad accounts, an email platform and a CRM. Headline figures in USD; open a case for the full write-up and the platform report behind it.

Creative direction & media production

On set for Fortune 500 clients

Directing full media productions at regional technology events, from multi-camera booth interviews to broadcast-style floor coverage, delivered edit-ready to brand and newsroom teams.

  • 01Multi-camera interview and panel setups
  • 02Event floor and broadcast segment coverage
  • 03UGC and product content for paid social
  • 04Photography and videography direction

05Clients

Brands I've worked with

Higher education, real estate, e-commerce, IT and services brands across the UAE, the UK, Sri Lanka and Europe.

  • 01Higher Education & Migration
  • 02Real Estate & Property Services
  • 03E-Commerce
  • 04IT & Managed Services
  • 05Marketing & Communications
  • 06Interior Design & Fit-out

Testimonials

What clients say

Isuru has a rare combination of strategic acumen and hands-on execution skills, which makes him a true asset to any organisation.
Andry SteliouCo-founder, Diploma Credits
01 / 06

Stack

Platforms and tools

01

Creative & production

My role here is mainly direction. I write the brief and the UGC scripts, set the angle and the shot list, and direct photographers, videographers, editors and designers so the asset is built for the placement it will run in.

02

Media & measurement

Hands-on in the ad accounts and the tracking stack: campaign architecture, budget scaling, conversion tracking through GA4, Tag Manager and the Conversions API, and reporting that ties spend to pipeline.

  • 01Meta Ads
  • 02Google Ads
  • 03Tiktok Ads
  • 04Linkedn Ads
  • 05Oracle BlueKai
  • 06Google Analytics 4
  • 07Google Tag Manager

06Credentials

Education, licences and memberships

Education & memberships05

  1. MBA (UK)

    Master of Business Administration

    University of Gloucestershire, United Kingdom

  2. ACIM (UK)

    Associate, Chartered Institute of Marketing

    United Kingdom

  3. PgDip.M (UK)

    Postgraduate Diploma in Professional Marketing

    Chartered Institute of Marketing, UK · Level 7

  4. PgDip (UK)

    Postgraduate Diploma in Strategic Management and Leadership

    Qualifi Ltd, UK · Level 7

  5. AMSLIM (SL)

    Associate Member

    Sri Lanka Institute of Marketing

Licences & awards07

  • Certified Digital Marketing Associate

    Meta

  • Certified Creative Strategy Professional

    Meta

  • Social Media Marketing Certificate Meta

    Coursera

  • Certified Marketing Insider

    LinkedIn Marketing Labs

  • Global Marketing Decisions CIM

    Level 7 award

  • Apple Ads Certified Professional

    Apple Inc

  • Creating Entrepreneurial Change

    CIM · Level 7 award

07Process

Four steps from first call to scale

Every engagement runs the same way, whether it is a retained media account, a creative sprint or a full production. You see the numbers at each step.

  1. 01

    Step 01

    Discovery call

    Thirty minutes on your goals, your current spend and what is or is not working. You leave with a clear view of what I would change first, whether or not we work together.

  2. 02

    Step 02

    Audit and plan

    I go through the ad accounts, the tracking and the funnel behind them, then come back with a plan: what to fix, what to test first and what the budget should look like.

  3. 03

    Step 03

    Build and launch

    Creative direction, campaign structure, conversion tracking and landing pages, built and live inside the first two weeks rather than after a month of decks.

  4. 04

    Step 04

    Scale and report

    Weekly optimisation against cost per lead or ROAS, and reporting that ties spend to pipeline and revenue instead of stopping at clicks.

  • Paid media management
  • Creative direction & strategy
  • Tracking, GA4 & Conversions
  • API Lifecycle & retention
  • Photography & video direction
  • Fractional performance lead

08Contact

Sameera Rajapakshe
Available for projects

Let's work together.

Open to senior performance roles, retained media and creative direction engagements, and productions across the UAE, Sri Lanka and remote. Book a 30-minute discovery call, or send an inquiry and I'll reply within one working day.